Seven years designing digital products across two ends of the spectrum: products reaching millions at Globo, Latin America's largest mediatech company — and building from scratch as the founding designer at Netspaces, Brazil's first blockchain-powered real estate platform.
Netspaces · Head of Design
Brazil's first proptech to digitize real estate through blockchain. Joined as founding designer at a 15-person pre-launch startup. Scaled to 200+ cities, 450+ developer partners, 35,000+ users. Built multi-brand design system (Netspaces + Bloco) solo. Integrated AI into design workflow via Figma MCP + Claude Code + design tokens.
Globo · Product Designer
Latin America's largest mediatech company. Led design system for Globoplay across iOS, Android, and web. A/B test on homepage: 11% of new subscriptions generated, 21% lift vs. prior month. +2.7% playtime lift, +5% content diversity among existing subscribers. Contributed to 145% subscriber growth during pandemic. Joined Design System Core team: 10+ products, 100+ designer org.
Globo · UX Design Intern
Gshow: voting experience for Big Brother Brasil — first edition with 100% online voting, ending phone/SMS voting entirely. Globoesporte: UX improvements for Brazil's leading sports portal.
UX Collective · Writer & Translator
13 articles published. 30,000+ cumulative views. One of the largest UX publications in Latin America.